Scientific Jury Selection
Our Scientific Jury Selection develops demographic and psychographic models to predict juror favorability. Well executed jury selection can produce a 10-20% improvement over a non-strategic selection process. Decisions Research combines public and proprietary survey data to rate the favorability of each member of a jury pool.
- Learn the potential of your case
- Test significant trial themes and issues
- Analyze perceptions that inform jury decision making
- Identify favorable juror types
Mock trials are conducted over the course of a day or two evenings. Surrogate jurors hear the trial presentation, that can include live, videotaped or read-aloud witness depositions. We maintain standard court procedures to insure an authentic jury experience.
Scientifically recruited jurors are queried before, during and after the trial. We ask them about their background, trial issues, and to explain the reasoning behind their verdicts. Our methods provide comprehensive quantitative and qualitative issue analysis and data regarding trial outcomes.
The flexibility inherent in the focus group method allows exploration of the complex reasoning behind juror reactions. We often conduct separate groups to explore alternative trial themes and approaches to evidence. Focus groups can engage in interactive discussions and/or respond to summary presentations.
Depending on research objectives, focus group participants can be target-sampled or selected at random from the same population as trial jurisdiction jurors.
Trial Monitoring Jurors
Decision Research can recruit and debrief monitoring surrogate jurors to provide on-going trial feedback. Upon completion of the case we may interview actual jurors to assess the impact of the evidence and the effectiveness of the expert witnesses.
We interview actual jurors in person or by telephone to learn what issues and themes provided the basis for their verdict decisions. We may also assess the effectiveness of expert witness presentations. Post-trial interviews are a low-cost tool and are especially effective when the attorney expects similar or related trials in the future.